---
title: "💭 The ethics of README ads – Will McGugan – Will McGugan's essays"
description: "!https://willmcgugan.github.io/the-ethics-of-readme-ads/"
date: 2025-06-05
published: true
tags:
  - dev
  - oss
  - blog
  - thought
template: link
---


<div class="embed-card embed-card-external">
  <a href="https://willmcgugan.github.io/the-ethics-of-readme-ads/" class="embed-card-link" target="_blank" rel="noopener noreferrer">
    <div class="embed-card-image">
      <img src="http://willmcgugan.github.io/images/will2025.jpeg" alt="The ethics of README ads — I’ve been considering accepting sponsorship again for my projects." loading="lazy">
    </div>
    <div class="embed-card-content">
      <div class="embed-card-title">The ethics of README ads</div>
      <div class="embed-card-description">I’ve been considering accepting sponsorship again for my projects.</div>
      <div class="embed-card-meta">Will McGugan &middot; willmcgugan.github.io</div>
    </div>
  </a>
</div>


I've long avoided running ads on my blog for the same reason.  For a few months I ran an ad above the fold.  It was a "Your Ad Here" kind of thing, and in the messaging I was looking for content relevant to my content, not google driven ads. This resulted in nothing, no hits, not a one.  I'm kinda with Will on this one beer money is not worth degrading the project for.  I seriously thought some of the big projects with a moderate level of success got a good cut for these sponsorships.  Some of the companies are big companies, like how do they even go through meetings and decide who gets beer money without spending more than that in decision making resources.  Maybe they have a guy with more autonomy than I would expect.

!!! note

    This post is a <a href="/thoughts/" class="wikilink" data-title="Thoughts" data-description="These are generally my thoughts on a web page or some sort of url, except a rare few don&#39;t have a link. These are dual published off of my..." data-date="2024-04-01">thought</a>. It's a short note that I make
    about someone else's content online <a href="/tags/thoughts/" class="hashtag-tag" data-tag="thoughts" data-count=2 data-reading-time=3 data-reading-time-text="3 minutes">#thoughts</a>
