---
title: "💭 Search Needs a Human Solution: A Manifesto"
description: "!https://simplecto.com/search-needs-a-human-solution-a-manifesto/"
date: 2025-08-21
published: true
tags:
  - thought
template: link
---


<div class="embed-card embed-card-external">
  <a href="https://simplecto.com/search-needs-a-human-solution-a-manifesto/" class="embed-card-link" target="_blank" rel="noopener noreferrer">
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      <img src="https://simplecto.com/content/images/2024/11/1732113326995.png" alt="Search Needs a Human Solution: A Manifesto — When was the last time you felt genuine discovery on the internet?

Not algorithmic recommendations. Not SEO-optimized listicles.



I mean real, surprising, meaningful discovery.



Search is broken but not in the way tech companies think.

We don&#39;t need better algorithms or bigger indexes.

We don&#39;t need more compute or scale." loading="lazy">
    </div>
    <div class="embed-card-content">
      <div class="embed-card-title">Search Needs a Human Solution: A Manifesto</div>
      <div class="embed-card-description">When was the last time you felt genuine discovery on the internet?

Not algorithmic recommendations. Not SEO-optimized listicles.



I mean real, surprising, meaningful discovery.



Search is brok...</div>
      <div class="embed-card-meta">Candid and colorful thoughts on enterprise readiness &middot; simplecto.com</div>
    </div>
  </a>
</div>


The hype bro influencer culture is over, we are fucking burnt the fuck out.  I'm done scrolling through ai slop on social media, I like in a few times a week with hopes to see some friends at the top of my feed and jump out.  The Doom and Gloom of politics, everyone has a side that will bring glory and the other side will start an apocalypse did me in, ai generated bs is just driving those platforms further into the ground, I'm tired and done.

I'm starting to lean into RSS, I hope for projects like [Sam](https://simplecto.com/author/sam/) mentions here make this more possible for the average person.  I hope that real people make awesomelists like he mentions.  I hope that the internet becomes more human again.

!!! note

    This post is a <a href="/thoughts/" class="wikilink" data-title="Thoughts" data-description="These are generally my thoughts on a web page or some sort of url, except a rare few don&#39;t have a link. These are dual published off of my..." data-date="2024-04-01">thought</a>. It's a short note that I make
    about someone else's content online <a href="/tags/thoughts/" class="hashtag-tag" data-tag="thoughts" data-count=2 data-reading-time=3 data-reading-time-text="3 minutes">#thoughts</a>