Inspired by Jim and Dave

It's Fun #

If it's not something that you enjoy, you might as well move on there are far better ways to spend your time in 2025. Only the weirdos read this shit anymore, the masses have long moved on to curated social media feeds, and on to chatting with llms. I enjoy spending some time in the digital garden every once in awhile tweaking templates, creating markata plugins to do interesting things. I enjoy expressing my thoughts, or at least shouting them into the ether.

I'll be the first to admit that I often go to an llm for first pass at many things that I could look up in a guide or 😲 the docs.

I enjoy reading others #

This year I have made extra effort to add more and more people into my reader . I enjoy reading content from people I chose to follow and can remove whenever I want. I enjoy reading actual human thoughts and not ai generated content all day.

I even will create thoughts based on these posts that I find interesting, and want to further share to others. I want to give these people that took time to make something a little boost.

Not Perfection #

The last thing we need in 2025 is perfection. We have enough ai generated slop that is far from perfectly accurate that sits behind a veil of mostly clean look, semi consistent feel, and a narrow set of tone. I see it in gen z there is something about the imperfect that is coming out. Not perfectly cut video or audio. I just heard Gary Vee mention this morning that a siren going off in the background of NYC has a somewhat natural human feel to it now.

Ownership #

Dave points out that the first thought for most people trying to make a business or pop off as an influencer is TikTok, then a few similar apps. If you are trying to reach a large audience and swim in the big pond with the big fish thats where you need to go.

But you don't own that content anymore. Some posts will pop, some will be lost to the algorithm for nothing more that the first few eyes that got it swiped past too fast. The whole platform can go, or choose to not show your content, its their platform. You don't pay them for anything. They are allowed to do what they want.

If you want some ownership to keep your content alive, curate a small, focused, core audience, also put that on a website.

Not for the faint of heart #

It's not easy to manage hundreds of posts, images, builds, servers. Theres probably a hundred ways to make it easier, but if you really want full control, full DIY, it takes time to do.

Learn a skill #

This can go a few different ways, One is that you can make a blog or site about a topic, deep dive into this topic. Create blogs, videos, images, about this topic. Create real content that real people find interesting.

OR a bit meta, you can learn more about tech. This site is built with markata , its a static site generator that I built myself mostly to make this site. I've learned a ton about markdown, html, ast, python, plugin architecture in doing so. I build this site in kubernetes, another skill that I wanted to develop, and owning my own services that I have real skin in the game for is a great way to do so.

Just Build Websites #

As the opening to shoptalkshow says, just make websites. Who the fuck cares why or how. The important thing is that you built something, maybe it is for an audience of one or one million, doesn't matter, keep the internet alive and just build something.